SC Moatti
Mobilized
An Insiderâs Guide to the Business and Future of Connected Technology
Berrett-Koehler, 2016
What's inside?
Begin your own âmobile revolutionâ with this field-tested, people-oriented formula for success.
Recommendation
Mobile isnât merely an extra sales channel â a âside dishâ you tack on to your company; now, itâs the whole enchilada. Mobile tech expert SC Moatti advises business leaders to take an informed, âmobile-firstâ approach. But her approach to helping your company tap into the âmobile revolution,â is a âhuman-firstâ formula designed to unite people and their devices by focusing mobile technology on the âbody, spirit and mind.â This supports the beauty, meaning and adaptability people want from their mobile devices. A mobile product rests primarily on its app. Of course, its sleek, functional, minimalist tech matters, too, but the app forms the valuable bi-directional data bridge where user and provider meet. They learn from each other â both âfast and slowâ â and they form âcommunity.â Moattiâs manual delivers in lively style with relevant case studies. getAbstract recommends her inspiring overview to consumers, entrepreneurs and product designers who want to add a mobile component to their offerings.
Summary
About the Author
Tech visionary and Opera Software board member, SC Moatti developed mobile app strategies for Nokia, Facebook and Trulia. She founded Products That Count, which advises companies on mobile-first approaches to growth, and is managing director of The Angelsâ Forum.
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