Summary of Screen Wars
The Battle for Eye Space in a TV-Everywhere World
The Nielsen Company © 2015
Understand user preferences so you can identify opportunities in a rapidly evolving digital market.
A 2014 survey conducted in 60 countries by global performance management company Nielsen offers some relevant figures about how, where and why consumers use digital media, in particular video programs. The publication’s title, “Screen Wars,” promises a bit too much excitement for what it delivers: mainly statistics and a broad outlook. However, the article does offer excellent infographics, detailing the way people watch video content and the expectations they have for future developments. getAbstract recommends it to anyone “battling for eye space.”
In this summary, you will learn
- What consumers preferences in terms of video consumption are
- How brands can ensure success on multiple screens
- Where future opportunities reside
About the Author
Nielsen is an international information and measurement company headquartered in New York and Diemen, the Netherlands. It provides insights and data about what people watch, listen to and buy.
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