Summary of Screen Wars

The Battle for Eye Space in a TV-Everywhere World

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Screen Wars summary
Understand user preferences so you can identify opportunities in a rapidly evolving digital market.

Rating

7 Overall

7 Applicability

6 Innovation

7 Style

Recommendation

A 2014 survey conducted in 60 countries by global performance management company Nielsen offers some relevant figures about how, where and why consumers use digital media, in particular video programs. The publication’s title, “Screen Wars,” promises a bit too much excitement for what it delivers: mainly statistics and a broad outlook. However, the article does offer excellent infographics, detailing the way people watch video content and the expectations they have for future developments. getAbstract recommends it to anyone “battling for eye space.”

In this summary, you will learn

  • What consumers preferences in terms of video consumption are
  • How brands can ensure success on multiple screens
  • Where future opportunities reside
 

Summary

Consumers today can choose the time, place and device to watch video programs. And yet, most consumers’ favorite device for watching video programs is still the television. This is true for all genres except short video clips. The preference is particularly pronounced among older viewers. Members of...
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About the Author

Nielsen is an international information and measurement company headquartered in New York and Diemen, the Netherlands. It provides insights and data about what people watch, listen to and buy.


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