Summary of Search

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8 Overall

9 Applicability

8 Innovation

7 Style


Stefan Weitz, senior director of search at Microsoft, is a techno-enthusiast, who champions future innovations. In this educational overview, he sketches the history of search technology and explains some of the influences currently shaping search. Weitz adds a dose of realism by dedicating two chapters to the factors that work against the development of wonderful new search technologies. getAbstract recommends his informative exploration of search to investors, educators, entrepreneurs and anyone interested in cyberculture, e-commerce or big data.

In this summary, you will learn

  • What changes search will undergo,
  • How search will be able to transform your life and the world, and
  • What obstacles challenge this transformation.

About the Author

Stefan Weitz is senior director of search at Microsoft, serves on the GenCon Board for Conservation International, and is active in Endeavor Global, a nonprofit helping potent start-ups in developing markets.



The Search Bridge
Machines outperform people many ways. They calculate faster, analyze patterns better, communicate more quickly, store immense amounts of data and maintain attention without fatigue. Human beings excel at learning in new situations, learning without guidelines, learning...

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