What could be unique about a bank? After all, every bank offers various loans and accounts. In this tome for bankers, banking experts Hugh Croxford, Frank Abramson and Alex Jablonowski contend that banks have made a mistake by becoming too much alike, offering indistinguishable products and services. They argue that banks – that is, bankers – should innovate and create solutions that simplify their clients’ lives. This U.K.-oriented study is intriguing to a point, but it would have benefited from more specific case studies of successes and failures. This book predates the banking meltdown, so events have overtaken a few of its suggestions. Still, getAbstract recommends it to bankers who seek a critical, customer-oriented view of their industry.
In this summary, you will learn
- Why science and engineering have trumped art in banking; and
- Why the art of banking must move to the fore for the sake of the industry and its customers.
About the Authors
Following his career in banking, Hugh Croxford now consults for banks and IT companies. Frank Abramson is CEO of the Relationship Consulting Group and a director at Intramezzo, Verdandi and M-I-G. Alex Jablonowski was CEO of a London-based bank and a managing director at Barclays.
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