Summary of The Cost of Ad Blocking

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Rating

8 Overall

8 Importance

8 Innovation

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Recommendation

Worldwide, the number of people using browser extensions to block digital advertising is on the rise. In partnership with Adobe, PageFair – an organization which helps website owners and advertisers mitigate revenue losses from ad blocking behaviors – provides concrete data and other useful insights into current ad blocking trends and their regional and global economic effects. The report also discusses the projected effects of ad blocking upon the mobile landscape in the coming years. getAbstract recommends this concise, informative analysis to people working in online publishing and advertising.

In this summary, you will learn

  • How the use of ad blocking browser extensions is growing,
  • What the increase in ad blocking “costs” various industries, and
  • How support for ad block installation on mobile devices will increasingly affect website owners and advertisers.
 

About the Author

PageFair provides ad block–related analytics, technologies and strategic solutions for website publishers and advertisers.

 

Summary

Between 2014 and 2015, the increase in the number of Web users worldwide employing ad blocking browser extensions was “41% year over year.” As of June 2015, 198 million “monthly active users” actively employed technology to block advertising. The economic impact of this trend upon website owners and...

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