Summary of The Cycle
A Practical Approach to Managing Arts Organizations
Copyright © 2013 by University of Brandeis Press
Sports teams know how to make money and keep their fans happy. Arts organizations can do the same.
Athletic organizations understand that success depends upon presenting quality sporting events, top-notch players and exciting schedules that generate publicity, ticket sales and commercial sponsors. Former John F. Kennedy Center president Michael M. Kaiser presents the third volume of his arts organization management trilogy, this one written with arts consultant Brett E. Egan. The manual explores how large and small arts organizations can utilize the same “cycle” sports teams follow. Arts organizations can achieve comparable success by programming “surprising content,” building a “family of supporters,” and balancing revenue and expenses. As Kaiser and Egan note, the cycle’s elements interconnect, so that coverage generates some necessary repetition. getAbstract recommends this densely informative handbook of practical strategies to managers dealing with the complexities confronting arts organizations, artists and patrons.
In this summary, you will learn
- How arts organizations can use “the cycle” to program “surprising content” that sells tickets, attracts donors and builds growth
- What strategic planning methods you can implement to enhance the benefits of the cycle
About the Authors
Michael M. Kaiser was president of the John F. Kennedy Center for the Performing Arts, and is now a US State Department cultural ambassador. Brett E. Egan heads the managing and consulting team from DeVos Institute of Arts Management in projects around the world.
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