Five years from now, your refrigerator should be talking to you. Your television set won’t just offer you the usual slew of cable channels, but thousands of streaming Internet channels that will fill every conceivable market niche, need or want. Transmission paths will include DSL modems, cable modems, possible fiber optic links to the home and even transmission through power lines. Executives should start thinking now about how broadband will change the way their businesses work, the authors explain. So, if you’re trying to figure out how your business can benefit from the inevitable expansion of fat pipes, getAbstract.com recommends this book to you. Read it quickly, before the fridge asks for something to drink.
In this summary, you will learn
- How the expansion of broadband capacity will transform the Internet and influence the global economy;
- Which technologies will drive the next wave of Internet development, and
- How the development of these technologies will affect your business and investment portfolio.
About the Authors
Jason Wolf is the director of multimedia and Internet technology and regional director of research and development at MarchFIRST (formerly USWEB/CKS). An expert in collaborative unification of traditional multimedia and Internet technologies, he developed Internet marketing initiatives and multimedia projects for Nike, Apple, Levi’s and Visa. He also helped develop Shockwave for Macromedia. Natalie Zee is an interactive design director and co-founder of the research and development department at MarchFIRST. As an award-winning designer, she leads interactive Web projects for such clients as Apple, Levi’s and Visa. She also worked at Macromedia before joining MarchFIRST.
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