Summary of The Moral Bias Behind Your Search Results

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The Moral Bias Behind Your Search Results summary
Search engines are not unbiased. Behind every algorithm stands a subjective human coder.


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Journalist Andreas Ekström provides a wake-up call for anyone who naively assumes that Google and other search engines provide unbiased, impartial search results. The Internet may appear to be a network of objective machines governed by algorithms, but behind every algorithm is a subjective, biased, human coder. getAbstract recommends Ekström’s thought-provoking argument to anyone concerned about credibility and ethics within cyberculture.

In this summary, you will learn

  • Why people claim to use Google,
  • How Google’s moral bias is evident and
  • How to search for information responsibly.


When journalist Andreas Ekström lectures at schools, he asks students why Google is their preferred search engine, and he commonly receives three responses: Many use Google simply because it works, others don’t know of any alternatives and some assert that Google gives “the best, unbiased search results...
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About the Speaker

Journalist Andreas Ekström writes for Sydsvenskan, a Swedish daily newspaper.

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