Summary of The Rest Is Advertising
Confessions of a Sponsored Content Writer
The Baffler, 2016
Can “sponsored content” solve journalism’s funding problems? Or will marketers cannibalize the industry?
Can “sponsored content” save traditional journalism from its funding crisis? In this pointed and timely article, contributing editor of The Baffler, Jacob Silverman, offers an incisive first-person account of the experience of writing sponsored content. In the course of this telling, Silverman provides detailed analysis of how “content marketing” affects journalistic standards and why, rather than saving traditional journalism, “brand partners” will, in fact, cannibalize the industry. getAbstract recommends this article to media professionals and followers of journalism and publishing trends.
In this summary, you will learn
- What “content marketing” entails,
- How “sponsored content” has intermingled with traditional journalism, and
- Why content marketing won’t save traditional journalism.
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