Summary of Weology

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Weology book summary


8 Overall

7 Applicability

8 Innovation

8 Style


Tangerine, Canada’s most idiosyncratic bank, has no branches, and all its operations are digital. Writing with journalist Justin Kingsley, CEO Peter Aceto does a great job of telling the bank’s story and explaining his unique take on being CEO. He provides an insider’s view of the revolutionary bank that’s changing the rules for all financial institutions. Aceto teaches valuable lessons about customer relations based on his “Weology” philosophy. He says the bank (“We”) benefits when its clients and employees (”Me”) benefit, and vice versa. While his information serves his company well, he offers an intriguing outlook and a warmly readable story. getAbstract recommends this corporate biography to entrepreneurs and businesspeople who value lessons from successful outliers.

In this summary, you will learn

  • What makes CEO Peter Aceto and Tangerine bank distinctive,
  • What his “We and Me” (“Weology”) business philosophy entails, and
  • How to make it work for your organization.

About the Author

Peter Aceto  is the president and CEO of the Canadian bank Tangerine. Justin Kingsley  is a writer, creative strategist and photographer.



An Unusual CEO
Peter Aceto is CEO of Toronto-based Tangerine – formerly ING Direct Canada (the bank changed its name in 2014) – but he is not a banker. He was the bank’s first lawyer when it opened in 1997 and later became CEO.

His office sits out in the open with no doors...

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