Summary of Who Is the Fifth Horseman?


Watch the video

Who Is the Fifth Horseman? summary
What company has the winning formula to join Apple, Amazon, Facebook and Google in dominating world markets?


8 Overall

8 Importance

9 Innovation

8 Style


Using his trademark frenzied presentation style, marketing guru Scott Galloway analyzes the seven firms vying to join the “four horsemen” – Amazon, Apple, Facebook and Google – on the quest for a $1 trillion market capitalization. getAbstract recommends Galloway’s fast-paced treatise to investors and anyone captivated by the titans of business.

In this summary, you will learn

  • What eight dimensions are common to the success of the “four horsemen” – Amazon, Apple, Facebook and Google and
  • Which companies are contenders to join the four horseman as corporate global giants.


Amazon, Apple, Facebook and Google – the “four horsemen” – are each targeting a $1 trillion market capitalization. These firms excel due to their mastery of eight dimensions: “Product” – Each company owns intellectual...
Get the key points from this video in less than 10 minutes. Learn more about our products or log in

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category