Summary of Who Is the Fifth Horseman?

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Who Is the Fifth Horseman? summary

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Using his trademark frenzied presentation style, marketing guru Scott Galloway analyzes the seven firms vying to join the “four horsemen” – Amazon, Apple, Facebook and Google – on the quest for a $1 trillion market capitalization. getAbstract recommends Galloway’s fast-paced treatise to investors and anyone captivated by the titans of business.

In this summary, you will learn

  • What eight dimensions are common to the success of the “four horsemen” – Amazon, Apple, Facebook and Google and
  • Which companies are contenders to join the four horseman as corporate global giants.
 

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.

 

Summary

Amazon, Apple, Facebook and Google – the “four horsemen” – are each targeting a $1 trillion market capitalization. These firms excel due to their mastery of eight dimensions: “Product” – Each company owns intellectual...

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