Summary of Who Is the Fifth Horseman?

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

Who Is the Fifth Horseman? summary
Start getting smarter:
or see our plans

Rating

8 Overall

8 Importance

9 Innovation

8 Style

Recommendation

Using his trademark frenzied presentation style, marketing guru Scott Galloway analyzes the seven firms vying to join the “four horsemen” – Amazon, Apple, Facebook and Google – on the quest for a $1 trillion market capitalization. getAbstract recommends Galloway’s fast-paced treatise to investors and anyone captivated by the titans of business.

In this summary, you will learn

  • What eight dimensions are common to the success of the “four horsemen” – Amazon, Apple, Facebook and Google and
  • Which companies are contenders to join the four horseman as corporate global giants.
 

About the Speaker

Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.

 

Summary

Amazon, Apple, Facebook and Google – the “four horsemen” – are each targeting a $1 trillion market capitalization. These firms excel due to their mastery of eight dimensions: “Product” – Each company owns intellectual...

Get the key points from this video in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category