Summary of Who Is the Fifth Horseman?
DLD Conference © 2015
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Using his trademark frenzied presentation style, marketing guru Scott Galloway analyzes the seven firms vying to join the “four horsemen” – Amazon, Apple, Facebook and Google – on the quest for a $1 trillion market capitalization. getAbstract recommends Galloway’s fast-paced treatise to investors and anyone captivated by the titans of business.
In this summary, you will learn
- What eight dimensions are common to the success of the “four horsemen” – Amazon, Apple, Facebook and Google and
- Which companies are contenders to join the four horseman as corporate global giants.
About the Speaker
Scott Galloway is a professor of marketing and brand strategy at NYU’s Stern School of Business.