Summary of Why Are Xiaomi and NetEase Entering the Online Home Goods Sector?

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Why Are Xiaomi and NetEase Entering the Online Home Goods Sector? summary

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Home goods is one sector of retail that has been doing particularly well in China. This market is bustling with contenders such as the popular Japanese brand Muji and China’s own retail chain Miniso. Now even large tech companies want a piece of the pie, and consumers have responded with enthusiasm. In this article for tech media site TMTpost, Xie Kangyu analyzes the drivers behind this new consumer behavior as she reflects on the factors that brought two tech giants to the same battlefield. getAbstract recommends this article to people curious about how social and economic change affects consumer behavior.

In this summary, you will learn

  • How Xiaomi and NetEase’s new businesses are similar,
  • Why selling home goods online is an attractive business segment in China, and
  • Why minimalism is trending in China.
 

About the Author

Xie Kangyu writes for leading tech media site TMTpost. She focuses on consumer trends. 

 

Summary

Xiaomi – the Chinese electronics company known for its cost-efficient smartphones – launched its new online shopping app You Pin by Mi Home in 2017. Rather than promoting its line of tech gadgets and smart home electronics, You Pin prominently features general home goods, including bed linens, clothing and stationery.

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