Joël Hazan, David Langkamp, Matthew Kropp, Jonas Stein, Camille Brégé and Lionnel Bourgouin
Inflation Is Forcing B2B CEOs to Rethink Pricing
Boston Consulting Group, 2022
Inflation doesn’t have to be a crisis, but it will require quick decision-making, strategy and better conversations with customers.
If you think there’s nothing good about inflation (and you could be forgiven for thinking that) then you’re not seeing the silver lining in the current situation. Finally, B2B pricing practices are taking center stage in boardrooms around the world, and the subject might finally get the attention it deserves. It’s not your grandpa’s business world anymore, and pricing needs to be as dynamic as the volatility that surrounds you and your company. This report from the Boston Consulting Group offers guidelines to help your company navigate B2B inflation.
About the Authors
Joël Hazan, David Langkamp, Matthew Kropp, Jonas Stein, Camille Brégé and Lionnel Bourgouin are professionals with the Boston Consulting Group.
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