Everyone wants to be influential, but how do you gain power you can wield? How do you get a group’s attention when you need it? More importantly, what primary skills do you need to be taken seriously when you want to sway the actions of another person, a team or an organization? Fiona Elsa Dent and Mike Brent answer these questions and more in this straightforward book. They balance practical information with pertinent academic research as they show you how to gain influence and explain why their strategy works. Their book provides a solid framework for learning and using persuasive skills in business and social settings. It includes tests and exercises to help you get the most from each chapter. getAbstract recommends this strategic book to readers who want to influence others.
About the Authors
Fiona Elsa Dent, director of Executive Education at Ashridge Business School in the U.K., writes about self-managed development, influencing skills and the use of psychometric instruments in management development. Mike Brent, an Ashridge faculty member with experience at many international companies, writes about coaching and leadership.