Inside Pictet, the Secretive Swiss Bank for the World’s Richest People
A 215-year-old firm rooted firmly in the past finds tension adapting to the modern world.
Bloomberg Business, 2021
A traditional Swiss private bank faces startling change to stay viable in the new world of global finance.
The little-known Swiss private bank Pictet is one of the last institutions still hewing to the old era of bank secrecy. Most of its leaders are descendants of the bank’s founders. But as Marion Halftermeyer reports for Bloomberg, Pictet stands on the cusp of parting with its old ways as new hires prepare to bring the bank into the 21st century. Her article offers a rare look into an obscure, highly profitable Swiss private banking institution.
About the Author
Marion Halftermeyer is a finance reporter at Bloomberg.
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