Summary of Clicking Through

A Survival Guide for Bringing Your Company Online

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Clicking Through book summary
Making the cyber-transition isn't child's play — how to dodge the jargon, conquer the consultants, establish internal policies, and survive the process of taking your company on line.

Rating

6 Overall

7 Applicability

5 Innovation

6 Style

Recommendation

Are you sick of the condescending tone of most Internet instruction books? Well, Jonathan Ezor has written the book for you. It focuses specifically on managing the risks involved in bringing your company online. Ezor uses Internet jargon, but he defines terms quickly and clearly. He doesn’t sugarcoat the risks of the journey into cyberspace. Despite the risks, he shows that the effort is worthwhile because of the Internet’s incredible potential for your company. getAbstract.com recommends this book to those who are bringing their companies online, and to those considering this step.

In this summary, you will learn

  • How to get your business on the Internet
  • How to tackle online advertising
  • Why going online is critical to your company’s success
 

Summary

E-commerce Advantages
Businesses use Web sites for a variety of advertising. A Web site allows you to provide detailed promotional information, including print or broadcast ads, or online contests. The major difference between traditional media and the Internet is interactivity. Customers...
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About the Author

Jonathan Ezor is the Director of Legal Affairs for www.mimeo.com, which produces business documents through the Internet. He is a noted expert on computer and Internet business, and has been involved in the area since the beginning of the commercial Internet. He has been interviewed about the Internet and business by The Wall Street Journal, The New York Times, FOX Business News, Newsday, and the Long Island Business News. He is a graduate of Yale Law School.


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