Summary of From Concept to Consumer

How to Turn Ideas Into Money

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From Concept to Consumer book summary
Why a great idea is only a small part of a successful product.

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8 Overall

9 Applicability

8 Innovation

8 Style

Recommendation

Phil Baker has helped many great companies bring cool products to market. He draws on his experiences with Polaroid, Apple, Fuego and numerous others to show you what you must do with your great product idea to make it a success. Baker takes you behind the scenes and tracks how product development has evolved. His most valuable insights include an explanation of why you need partners in Asia, where to look for them, how to select them and how to manage such far-flung relationships. His appendices are excellent, including the “Top 10 Rules for Taking Your Product from Concept to Customer,” a description of the influence of some products on human health and the environment, a list of helpful resources, and a look at "China's impact on the world's manufacturing industries." Whether you are an inventor, a product engineer, an entrepreneur or a business reader interested in the topic, getAbstract recommends this clear, informative, engaging read.

In this summary, you will learn

  • Why a great idea is only a small part of product success
  • What the steps of product development are
  • Why you need a partner in Asia
 

Summary

Today Ain’t Yesterday
During the 1960s and 1970s, Polaroid was at its market peak. Edwin Land held hundreds of patents and his company found repeated market success turning inventions into photography-related products the public loved. Polaroid fit the model of its time. Big companies ...
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About the Author

Phil Baker helps leading companies bring technologies to market and works with many Asian firms. He writes a technology column for a San Diego paper.


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