Summary of Mapping Innovation

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Rating

8 Overall

8 Applicability

8 Innovation

9 Style

Recommendation

Innovation can be a long, tough slog. Consider the Macintosh. In 1968, US government engineer Douglas Engelbart demonstrated – in what is now called the “Mother of All Demos” – how people could interact with computers. He used a keyboard and an innovation he called a “mouse” to create, edit and move text on a screen and other seemingly magical things. Later, Xerox researchers enhanced his concept with the development of the Alto personal computer. But it wasn’t until 1984, 16 years after Engelbart’s demonstration, that Apple’s Steve Jobs transformed those developments into the Macintosh. That was fast action for its day, but innovation must move even more quickly now. Innovation expert Greg Satell explains how innovation works, what it requires, how to manage it and how to do it well. getAbstract recommends his comprehensive innovation manual to start-ups, investors, large firms and small businesses.

In this summary, you will learn

  • What innovation involves,
  • How an “Innovation Matrix” works and
  • What components your company’s “innovation playbook” should include.
 

About the Author

Greg Satell, an expert on innovation, built and managed media businesses in Eastern Europe.

 

Summary

Idiosyncratic Innovation

Every company handles innovation its own way. IBM conducts extensive fundamental research and is skilled at adapting its business model to changing market circumstances. Procter & Gamble teams up with external engineers and researchers to create must-have products consumers buy by the billions. Apple focuses on its customers and on delivering “insanely great” products and services. Google develops a steady stream of innovations through extensive experimentation.

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