Summary of The Human Insights Missing from Big Data

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The Human Insights Missing from Big Data summary


8 Overall

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8 Innovation

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Many businesses have invested heavily in big data, believing its findings will save them money, solve problems and grow their profits. However, the returns often have been lackluster. Technology ethnographer Tricia Wang explains what’s missing: “thick data,” the insights gleaned from human “stories, emotions and interactions.” getAbstract recommends her thought-provoking lecture to researchers and decision makers in all fields.

In this summary, you will learn

  • Why big data is falling short,
  • How to avoid the pitfall of “quantification bias,” and
  • Why companies should integrate “thick data” and big data.

About the Speaker

Tricia Wang is a technology ethnographer who co-founded the consultancy Constellate Data.



In ancient Greece, people asked the Oracle of Delphi life’s greatest questions. She would listen, slip into a trance and eventually make a prediction. The future is unknown and frightening; a prophecy alleviates some of the worry by declaring the outcome. Big data serves as a modern oracle. Yet despite...

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    Valeriy Mitrokhin 10 months ago
    decently very decently written this book I advise you to read
  • Avatar
    周益林 10 months ago

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