Summary of Know Your Worth, and Then Ask for It

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Know Your Worth, and Then Ask for It summary
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  • Applicable
  • For Beginners


Many people feel uncomfortable setting fees for their services. While companies and clients will readily pay what they think you’re worth, it’s up to you to influence their thinking. Pricing consultant Casey Brown outlines how you can realize your full earning potential. getAbstract believes Brown’s practical – albeit anecdotal – talk will resonate with everyone who must put a price tag on their work.

About the Speaker

Casey Brown is the president of Precision Pricing, a pricing strategy consultancy.



Securing fair remuneration for your services requires a two-step process: “defining and communicating your value.” This universal advice is especially relevant to women. According to the US Bureau of Labor Statistics, women employees make just 83 cents for every $1 men earn. A female entrepreneur fares even worse, making only 80 cents for every $1 a male earns. Women often feel uneasy about stating their value, fearing it comes off as boasting. They prefer to let their work prove their worth. Alas, this reticence can be costly.

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