Leadership scholar and business expert Jorge Cuervo offers a complete package of ideas on how to engage and motivate teams to achieve maximum productivity. He explains why the brain’s antiquated survival mechanisms, like the flight or fight response, and the business world’s old management methods, like command and control, don’t work for today’s leaders or their followers. Cuervo first presented his concepts in Spanish, under the title Mejor liderar que mandar; now English-language readers can benefit from this intriguing translation. Cuervo packs a lot of information into his brief treatise. getAbstract recommends his insightful and practical manual to leaders and those who aspire to lead.
About the Author
Jorge Cuervo is a professor at Barcelona Activa, teaching leadership, self-management and change management. He has held senior positions in numerous multinational companies.
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