Summary of 4 Ways to Build a Human Company in the Age of Machines

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4 Ways to Build a Human Company in the Age of Machines summary


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As machines steadily replace humans in the workforce, “business romantic” Tim Leberecht outlines four principles for maintaining workplace humanity and fostering organizational beauty. These uniquely human qualities will save organizations from the tyranny of profits and efficiency. getAbstract believes the beauty and simplicity of Leberecht’s ideology have the power to shape tomorrow’s organizations.

In this summary, you will learn

  • Why organizations need to focus on creating beauty in the “second Machine Age” and
  • Which four principles shape beautiful organizations.
  • Why organizational beauty is important in the new Machine Age.

About the Speaker

Self-professed “business romantic” Tim Leberecht heads Leberecht & Partners, a strategy consultancy.



Software and machines are usurping human labor. As the “second Machine Age” unfolds, the only work that will remain for humans is that which is beautiful. Thus, organizations must learn to “create beauty.” Four guidelines can infuse beauty into the workplace:

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