Summary of American Icon
From AMERICAN ICON: Alan Mulally and the Fight to Save Ford Motor Company Copyright © 2012 by Bryce G. Hoffman. Published by Crown Business, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC
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It isn’t often that an insightful business history qualifies as a great beach read. Journalist Bryce G. Hoffman’s chronicle of the Ford Motor Company’s post-2008 turnaround transforms corporate restructuring into a sweeping drama, full of cliffhangers and vibrant characters. Hoffman, a reporter for The Detroit News, is a thorough historian who offers granular details on manufacturing capacity, labor negotiations, debt structures, and more. He’s an accomplished prose stylist with a novelist’s flair for storytelling. He recounts how Ford recruited Boeing executive Alan Mulally to pull the company from bankruptcy. Under Mulally’s leadership, Ford weathered the turbulence of the global financial meltdown and emerged as the world’s most profitable automaker. getAbstract recommends this true-life yarn to corporate strategists, product-development executives, financial officers, labor representatives, auto industry insiders and anyone who likes a compelling tale of will, brains and redemption.
In this book, you will learn
- How the once-mighty Ford Motor Company reached the brink of bankruptcy in the early 2000s;
- Why chairman and CEO Bill Ford brought in new leadership from outside the auto industry;
- How new CEO Alan Mulally dealt with the US government, Wall Street, the Ford family, unions, customers and Ford dealers; and
- How he turned Ford into the world’s most profitable carmaker.
About the Author
Detroit News reporter Bryce G. Hoffman covered the Ford Motor Company and won awards from the Society of Professional Journalists, the Society of American Business Editors and Writers, the Associated Press and the California Newspaper Publishers Association.