R.A. Mashelkar tells the story of three products that Indian innovators developed specifically so that the poor could afford them. He promotes “Gandhian engineering” and urges innovators to push products for the extreme low-cost segment of the market. His approach is laudable, and his presentation is inspiring. It also contains a valuable message about how innovation works: Strive for impossible goals, have a purpose in mind and set motivated people to the task. getAbstract recommends this talk to innovators who are ready to dedicate themselves to serving “the many.”
In this summary, you will learn
- How “Gandhian engineering” works,
- How Indian innovators came up with products for the very poor and
- How the Indian automaker Ratan Tata developed a $2,000 car.
About the Speaker
R.A. Mashelkar is the president of the Global Research Alliance. He is a proponent of sustainable development.