Summary of Business-Dō

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9 Overall

9 Applicability

9 Innovation

8 Style


Hiroshi “Mickey” Mikitani, founder and CEO of Rakuten Inc., built a two-person firm into one with several thousand employees that earned its place on the Forbes 100 list of the world’s most highly regarded companies. Mikitani attributes his success to a set of “guiding principles” that he calls “Business-Dō.” The word “dō” means “the path” in Japanese. Mikitani’s precepts and advice are especially applicable for new employees and start-up entrepreneurs. These axioms can enlighten anyone in business, although many are not for the faint of heart. getAbstract recommends Mikitani’s wisdom to hard-core success seekers – those who want to change the world and themselves.

In this summary, you will learn

  • How one of Japan’s greatest business leaders built a global online retail firm from nothing, and
  • Which principles drive him and his company.

About the Author

Founder and CEO of Rakuten Inc., Hiroshi “Mickey” Mikitani built a two-person start-up into one of the world’s largest Internet companies. (Rakuten is a minority stockholder in getAbstract.)



The 10 Core Principles”

Hiroshi “Mickey” Mikitani and his corporation, Rakuten, Inc., live according to a set of 88 principles that are called “Business-Dō.” Ten of these principles represent the core of Business-Dō:

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    MARIO DIAZ LUQUE 1 month ago
    La perseverancia en lograr sus metas lo llevo al éxito...sólo el trabajo y mas trabajo te lleva a tus metas

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