Summary of Catch!

A Fishmonger’s Guide to Greatness

Berrett-Koehler, more...

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Catch! book summary
If you feel like you are swimming up stream, take a few hints about life and work from some famous Seattle fishmongers.

Rating

6 Overall

7 Applicability

5 Innovation

7 Style

Recommendation

While author Cyndi Crother acknowledges that another wildly successful business book about this fish market preceded her, she has insights to offer based on time she spent with the free-wheeling, fish-throwing denizens of Seattle’s World Famous Pike Place Fish. Her book picks up on the spirit of past coverage, but she adds the fishmongers’ philosophical ruminations to her own slightly mushy, eclectic New Age managerial wisdom. This is not for strictly business readers, but it will ring a chord with those who seek to balance life and work. It’s about warmth, and treating people with sensitivity, and creating your own reality by aligning your thoughts and actions with your intentions. It is also about workplace comradeship, customer service and how to sell the heck out of fish all day long. It’s all pretty entertaining, given the lively background of the fish market. getAbstract suggests you throw a line in the water; you might just hook something you can really use.

In this summary, you will learn

  • How the guys at Seattle’s World Famous Pike Place Fish manage life, spirituality and business
  • How strong team spirit is deeply embedded in the organization
  • Why diversity among the workers fortifies the business
 

Summary

What is Pike Place Fish?
The World Famous Pike Place Fish Market (its real name) is a tourist destination and a fish market inside Seattle’s several-block long Pike Place Public Market. It was not always so. An entrepreneur named Johnny Yokohama bought the market in 1965 and ran it the...
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About the Author

Cyndi Crother, PhD, teaches quality control, product quality assurance, corporate training and management at the Industrial Technology Department of California Polytechnic University in San Luis Obispo.


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