Summary of Change by Design

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8 Overall

8 Applicability

8 Innovation

8 Style


Tim Brown’s understated, exciting take on innovation draws its inspiration from design; he calls the process “design thinking.” Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown’s and IDEO’s expectations of changing the world are realistic because they’ve done it more than once; their excitement about creation never seems giddy or off-balance. IDEO has accomplished so much that many of Brown’s suggestions might seem familiar to those in the field, where IDEO’s techniques are already widely known. Even so, this methodical, socially aware approach proves engaging and useful. getAbstract recommends this guide to designers, to those who works with designers and to anyone interested in innovation and creativity.

In this summary, you will learn

  • What “design thinking” is,
  • How you can practice it and
  • How design thinking will benefit your organization.

About the Author

Tim Brown is president and CEO of IDEO, an award-winning design and innovation firm. He advises senior executives and members of the boards of Fortune 100 companies.



Understanding Design Thinking
World-altering technological advances have lifted humanity to a new standard of living and produced wonders that few people imagined possible. They’ve also created societies defined by waste and pollution. People must innovate to resolve this situation, but...

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Comment on this summary

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    Natasia Mc Mahon 4 months ago
    It's amazing how this summary alone can switch on and inspire creative thinking. As I read it I though of different approaches to logistics solutions in a climate of economic downturn. This abstract is to be read at least once a week. Thank you Tim Brown for getting the creative juice flowing. Natasia Mc Mahon (South Africa)
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    Greg Groenmeyer 3 years ago
    Even though this approach is becoming common, I found this summary to be useful and valuable.I have adjusted my approach to problem-solving to incorporate these principles and techniques.
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    Pablo Isaac Villalva Sanchez 3 years ago
    the Design Thinking is the way to improve all the pieces that can be designed, it's a good point of view to start to do the things with the customer eyes.
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    Bryan Baranski 3 years ago
    i enjoyed this.
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    Patrick Brigger 7 years ago
    couldn't agree me. Also read Tom Peters stuff.

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