Summary of Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

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Change by Design book summary
Do you want to come up with new ideas? Try design thinking.


8 Overall

8 Applicability

8 Innovation

8 Style


Tim Brown’s understated, exciting take on innovation draws its inspiration from design; he calls the process “design thinking.” Brown is CEO and president of IDEO, an influential U.S. design and innovation firm. This book conveys that innovation is the norm at IDEO. The company expects employees to come up with not just fresh ideas but new solutions to real-world problems. Brown’s and IDEO’s expectations of changing the world are realistic because they’ve done it more than once; their excitement about creation never seems giddy or off-balance. IDEO has accomplished so much that many of Brown’s suggestions might seem familiar to those in the field, where IDEO’s techniques are already widely known. Even so, this methodical, socially aware approach proves engaging and useful. getAbstract recommends this guide to designers, to those who works with designers and to anyone interested in innovation and creativity.

In this summary, you will learn

  • What “design thinking” is
  • How you can practice it
  • How design thinking will benefit your organization


Understanding Design Thinking
World-altering technological advances have lifted humanity to a new standard of living and produced wonders that few people imagined possible. They’ve also created societies defined by waste and pollution. People must innovate to resolve this situation, but...
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About the Author

Tim Brown is president and CEO of IDEO, an award-winning design and innovation firm. He advises senior executives and members of the boards of Fortune 100 companies.

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    Greg Groenmeyer 3 years ago
    Even though this approach is becoming common, I found this summary to be useful and valuable.I have adjusted my approach to problem-solving to incorporate these principles and techniques.
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    Patrick Brigger 6 years ago
    couldn't agree me. Also read Tom Peters stuff.

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