Summary of Charisma

Seven Keys to Developing the Magnetism that Leads to Success

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Charisma book summary
Charisma is made, not born: how to build the skills that charm and persuade.


8 Overall

8 Applicability

7 Innovation

9 Style


Tony Alessandra focuses on how to build your charisma by analyzing the seven elements that comprise it: your silent message, speaking ability, listening skills, persuasive talent, use of time and space, adaptability, and vision. He provides a short quiz you can complete at the beginning of each chapter to identify easily which areas of your charisma need work. Allessandra believes that you don’t have to be born with charisma, that anyone can increase his or her level of charisma. He demystifies it in this clearly focused, very readable book. Alessandra probably could write complete books on each of charisma’s seven keys. In fact, the section on adaptability is essentially a summary of a book he co-authored, The Platinum Rule. But instead of seven volumes, here is one well-edited book packed full of content. getabstract recommends this book to people who want to improve their charisma, or to understand the tangible aspects of this intangible quality.

In this summary, you will learn

  • What charisma is
  • How to identify and develop the seven elements of charisma; and
  • Why you need exceptional speaking and listening skills to be an effective leader


What is Charisma?
If people like you even though they don’t know much about you, you have charisma. It’s the quality that creates leaders. Assess your personal amount of charisma by examining its seven elements: your silent message, ability to speak well, listening skills, persuasive talent...
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About the Author

Tony Alessandra, Ph.D. co-authored The Platinum Rule, Non-Manipulative Selling, and The Art of Managing People. He is a respected leadership motivator.

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