Summary of Communicating Change

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Rating

9 Overall

10 Applicability

9 Innovation

9 Style


Recommendation

Nearly every CEO of a large corporation believes that words directly from his or her mouth will inspire front-line employees. Five decades of research show just the opposite, explain consultants and authors T.J. and Sandar Larkin. Their investigations emphasize the importance of communicating change through low-level supervisors, a group that has more credibility with front-line workers. They maintain that CEOs must go beyond simply telling supervisors what to do; they must also listen to these key employees and empower them by taking their suggestions seriously. The authors provide plenty of real-world examples to bolster their case. getAbstract.com recommends this clearly constructed argument to CEOs and to anyone charged with communicating with large numbers of employees. This engaging treatise, a classic, is ready to persuade its next crop of managers.

In this summary, you will learn

  • Why traditional corporate communication methods do not work in reaching front-line employees;
  • What workers really care about; and
  • Why supervisors are the key to influencing your employees.
 

About the Authors

T. J. Larkin and Sandar Larkin are directors of Larkin Communications Consulting, which has offices in New York, London and Melbourne. T. J. holds a doctorate and attended the University of Oxford and Michigan State University. Sandar previously worked for an international bank.

 

Summary

Communicating to Employees: Forget What You Know

When a corporation must tell front-line employees about major changes such as layoffs or strategic shifts, the method of communication follows predictable scripts. Everyone is herded into a massive conference room to hear the news directly from the CEO. The top boss lauds the employees’ hard work, emphasizes the critical nature of this new initiative and ends the rah-rah speech with a plea for support. That is followed by videos sent to the company’s far-flung offices and satellite hookups where corporate types address employees’ questions and concerns. The company newsletter overflows with information about the change.


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