Summary of Creating We

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Creating We book summary


5 Overall

6 Applicability

6 Innovation

6 Style


Author and management consultant Judith E. Glaser helps organizations deal with change and challenges. She describes real companies and managers, and tells stories of how they worked through the issues that confronted them. While her narratives are instructive, albeit peppered with "I" and "WE" jargon, the process of changing organizational beliefs and attitudes isn’t quick or easy. Therefore, even Glaser - with her expert background - can’t provide any fast ways to convert an organization from "I-centric" attitudes to "WE-centric" attitudes. Instead, she shows the difference between I-thinking and WE-thinking, and provides tools that leaders can use to instill a WE-oriented corporate ethos. Although changing an organization’s culture is a matter of great patience, believes that managers who study this book’s concepts will be able to boost their companies’ productivity, adaptability and internal cooperation - over time.

In this summary, you will learn

  • How to change your "I-Centric" organization and give it a healthy "WE-centric" culture; and
  • How to create a WE-centric company by "believing WE, learning WE and being WE."

About the Author

Judith E. Glaser is an executive and management coach who helps organizations with leadership, culture, and dealing with competitive challenges. She is also the author of The DNA of Leadership.



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