Start-up pros Shaun Abrahamson, Peter Ryder and Bastian Unterberg approach an existing trend – reaching beyond organizational boundaries to contact masses of people online to generate solutions and ideas – systematically. Readers dealing with innovation will find a number of the examples familiar. However, even they can benefit from the authors’ transformation of the too-often giddy championing of wiki-something (“You can collaborate online!”) into an effective guidebook. Their methodical yet engaging manual offers immediate application and utility. getAbstract recommends it to anyone working in or curious about cyberculture or innovation.
In this summary, you will learn
- What crowdstorming is,
- How it works and
- How crowdstorming can benefit you.
About the Authors
Shaun Abrahamson is an early stage investor. Bastian Unterberg is founder and CEO of jovoto, where Peter Ryder was formerly the president.