Summary of Deep Change

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Deep Change book summary


8 Overall

8 Applicability

6 Innovation

8 Style


This book is for readers who are ready to look inside themselves in order to change their organizations. It isn’t a book for novices. You need a fair amount of business experience to have the perspective to understand author Robert E. Quinn’s message. Likewise, you need to have enough invested in your current organization to care if it changes. Quinn offers some theoretical analysis, but leavens it with ample practical examples and exercises. If you have a job, rather than a career, or if you are committed to staying in a narrow, technical field or just waiting for your retirement, skip this book. However, if you’re willing to engage in extended self-examination, suggests this to you. However, be warned that that many of Quinn’s drills are emotionally challenging, such as identifying how you resist change or pegging which elements of your organization are more committed to the status quo than to success. But, then, whoever said change was easy?

In this summary, you will learn

  • Why mastering change is more important now than ever;
  • What "deep change" involves; and
  • Why deep change is hard and can engender conflict.

About the Author

Robert E. Quinn has worked with executives managing organizational change for more than 20 years. The author of several books, Quinn is a professor of business administration at the University of Michigan and a member of the World Business Academy.



What Is "Deep Change" and Why Does It Matter?
When most people talk about the need to change, they’re talking about little "incremental" changes - details they can alter over time. Incremental change isn’t threatening, but it is not powerful enough to address the forces...

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