Summary of Digital Disruption
Published by Amazon Publishing, 2013. Copyright © 2013 Forrester Research, Inc. All rights reserved.
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Upstart entrepreneurs are applying new technology and thinking to disrupt industries from sleep clinics to military camouflage makers writes Forrester Research analyst James McQuivey. Free digital tools and open platforms like YouTube are knocking down the barriers to entry that once deterred start-ups. But technology is only part of the story. Focus also on the “adjacent possible” as you imagine what would next delight your customers. McQuivey offers part guidebook, part call to action, warning that if you don’t use technology to find fresh ways to please your customers, someone else will. getAbstract recommends his concise insights to start-ups, venture capitalists, business students and those looking to accelerate innovation at an existing company.
In this summary, you will learn
- How free digital tools help innovators challenge big companies,
- What methods you can use to anticipate customer needs and
- How even a big company can innovate like a start-up.
About the Author
Vice president and principal analyst at Forrester Research James McQuivey has written for The New York Times, The Wall Street Journal and The Economist.