Digital business researchers Mark Raskino and Graham Waller report that the latest wave of innovation further erodes the boundaries between the physical and digital worlds. Now, virtually every enterprise must become a technology company or risk irrelevance. Using well-chosen case studies, the authors show how the manufacturers of all kinds of goods are using digital technology to overhaul their products and redefine their businesses. Each chapter closes with “actionable takeaways” for refocusing your firm on digital priorities. Raskino and Waller discuss the changes this shift will provoke in your industry, your firm and your leadership style, and they explain why it’s important to seize the digital moment. getAbstract recommends their guidance to senior executives, particularly those seeking to accelerate change in tradition-bound companies.
In this summary, you will learn
- How to take your organization through the increasing wave of digital change,
- Why virtually every enterprise must operate like a technology company, and
- What this change means for your industry, your company and your leadership.
About the Authors
As members of the Digital Business Leadership research team at Gartner Inc., Mark Raskino and Graham Waller advise senior corporate executives on technology and business strategy. Raskino is a Gartner fellow and distinguished analyst; Waller is a research vice president.
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