This book's subtitle, 52 Lessons on Success Straight from the Bible, captures its appeal but also indicates why it might turn away nonreligious readers. David L. Steward's ethical lessons are admirable. He divides his advice into weekly units, making it easy to apply. (This also reflects the book's roots in a weekly church-based study group). However, though Steward sees his lessons as straightforward, many readers might find his logic a little challenging. For example, he draws the lesson of niche marketing from Matthew 6:24, "No man can serve two masters." This makes interesting sense at first. However, while his later expansion into a second niche may offer a good business example, is it Biblical? Not as much. The chapter on the blessings of living in America seems even less scriptural, but many sections of the book do make good use of Biblical values as business guideposts. Steward's felicitous examples from his own successes make it easy to understand his points. getAbstract recommends his warm, inspirational guidebook to spiritually inclined readers who are interested in using their beliefs to reinforce ethical business practices.
In this summary, you will learn
- How Biblical principles can guide your business;
- What role such wisdom has in today's marketplace; and
- How incorporating religious precepts into your business will help you succeed.
About the Authors
David L. Steward is founder and CEO of one of the largest African-American-owned technology companies in America. Robert L. Shook has written more than 40 books, including Longaberger, a New York Times bestseller.