Summary of Fish! Tales

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Fish! Tales book summary


7 Overall

8 Applicability

6 Innovation

6 Style


Things are going swimmingly in Fish! land. In the latest volume, Fish! Tales, authors Stephen C. Lundin, John Christensen, Harry Paul and Philip Strand build on the successful training program that evolved from their first Fish book. Tales shows how four companies - a long-distance call center; a hospital neural-renal unit, a car dealership and a roofing company - have applied Fish! theories effectively. They also provide short examples from other companies to show how well the Fish! function. The four main principles are familiar by now - keep the work fun, seek to serve others, stay focused on your customers and have an enthusiastic attitude - but the examples in the book bring them alive. Along the way, the authors heavily sell their Fish! courses and merchandise - that’s just good salesmanship - but the real catch of the day is the final how-to section, showing ways to apply these principles in any organization. The lively writing style helps keep you hooked. suggests that if you haven’t yet caught any Fish!, start with this one. Its cheery, accessible methods should lure you in, hook, line and sinker.

In this summary, you will learn

  • The four main principles of success based on the "Fish!" philosophy;
  • Examples of four companies that have successfully put the Fish! principles into practice; and
  • How to apply the Fish! principles in your own company.

About the Authors

Stephen C. Lundin, also referred to as the "Big Tuna Ph.D.," is a writer, filmmaker, public speaker and head counselor of the FISH! Camps. John Christensen is a filmmaker and CEO of ChartHouse Learning, producer of corporate learning programs, including FISH!, the video. Harry Paul is a speaker, a consulting partner with the Ken Blanchard Companies and director of speaker services at Nelson Motivation. Philip Strand is a senior writer of books and curricula at ChartHouse Learning.



The Power of the Fish!
The Fish! story started when John Christensen and Steve Lundin went to Seattle’s Pike Place Fish Market in 1997. They were immediately impressed by the market fishmongers’ vitality and their customers’ enthusiasm. Christensen and Lundin extrapolated four key principles...

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