When Howard Schultz – Starbucks founder, president and CEO – gave a speech at West Point, the US Army’s military academy, he was deeply moved by the bravery and determination of servicemen and servicewomen. As he learned more, he became appalled by most Americans’ lack of interest in active-duty military personnel and in veterans facing difficult re-entry into civilian life. Vowing to do his part to support veterans and service members, Schultz added former US secretary of defense Robert Gates to the Starbucks board. The company instituted a five-year program to “hire 10,000 veterans and active military spouses.” It also helps veterans through the Starbucks Armed Forces Network, made up of employees with military experience. Schultz and his wife assist re-entering veterans through their family foundation. Schultz also launched an educational campaign to alert Americans to the service, sacrifices and needs of military personnel and veterans. getAbstract recommends this heartfelt, sobering and stirring call to action, which Schultz wrote with Washington Post senior correspondent and associate editor Rajiv Chandrasekaran as part of that educational effort.
In this book, you will learn
- What problems face US military veterans;
- How Americans treat servicemen, servicewomen and veterans; and
- Why Americans should celebrate veterans.
About the Authors
Howard Schultz is chairman, president and chief executive officer of Starbucks. Rajiv Chandrasekaran is a senior correspondent and associate editor at The Washington Post.