Summary of Future Strong

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Future Strong book summary


7 Overall

8 Applicability

7 Innovation

7 Style


As they face an increasingly chaotic, technologically driven future, too many leaders let risk aversion determine their decisions. Change consultant Bill Jensen argues for rejecting behaviors that limit your individual and organizational capacity for innovation. He says you can make five choices to build a stronger tomorrow: the choice to understand and use your past; the choice to pursue a goal or passion; the choice to be humble and vulnerable as you embrace uncharted possibilities; the choice to select challenges and sacrifices wisely; and the choice to form reciprocal relationships To counteract a certain poetic vagueness, Jensen illuminates each choice with case studies and practical examples. getAbstract recommends his counsel to those interested in management trends and personal potential. Jensen explains why the strong future you and your firm can achieve hinges on understanding the past and making the right choices in the present.

In this summary, you will learn

  • How using “Future Strong” strategies challenges the status quo, and
  • What five choices you and your organization face in becoming Future Strong.

About the Author

Jensen Group CEO Bill Jensen also wrote the best-selling Disrupt! Think Epic. Be Epic., Simplicity: The New Competitive Advantage in a World of More, Better, Faster, The Simplicity Survival Handbook and What Is Your Life’s Work?



“Future Strong”
When you think about the future, do you feel confident and ready to take on the challenges of an increasingly chaotic, technologically driven world? Or do the hurdles ahead panic you? Today, the way most business leaders speak and act make it clear that they view the upcoming...

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