Trust famous professional skateboarder Tony Hawk to take you on a zooming journey in this autobiographical spin that whirls from his first wheels to his chief executive desk. He discusses his background through colorful personal experiences and offers business advice on “how to sell celebrity...without selling out.” Hawk peppers his book with amusing short stories and email snippets from both ardent enthusiasts and ranting critics. His casual, honest, good-humored personality spills onto the page, but expect to be inspired rather than educated. Although some of his career advice seems far off or irrelevant for the typical entrepreneur, his book certainly contains useful marketing advice. getAbstract applauds Hawk’s energized spirit and recommends his saga to advertising managers, marketing directors, individuals with avant-garde dreams of reaching the top, and, of course, adrenaline junkies – because it’s not just a read, it’s a ride.
In this summary, you will learn
- How skateboarder Tony Hawk became famous and marketed his name,
- How he realized his entrepreneurial ideas,
- What it cost him, and
- What he does to continue promoting skateboarding trends.
About the Authors
Famous skateboarder Tony Hawk founded and leads Tony Hawk, Inc. and the Tony Hawk Foundation.
Comment on this summary
7 years agoExcellent. Inspiring.
7 years agoGreat summary!
Contained in Knowledge Pack:
Knowledge PackSports and LeadershipIt's the classic metaphor: how victory in sports can inform victory in business. How to hit a big score, with ballfield straight talk from the sports stars.
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