Summary of How to Assess and Measure Business Innovation

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

How to Assess and Measure Business Innovation book summary
Start getting smarter:
or see our plans


7 Overall

8 Applicability

7 Innovation

7 Style


The members of the Innovation 360 Group consulting firm, Magnus Penker, Peter Junermark and Sten Jacobson, analyzed more than 1,000 companies in more than 60 countries to build an extensive database on innovation. They examine their respondents’ insights on how – and why – innovation projects prosper or fail. They use charts, lists and illustrations to organize their discussion of the tools available to you for measuring and managing innovation. Their analysis of the nature of innovation may challenge the uninitiated, but their data and suggestions are clear. getAbstract recommends this thoughtful, research-based work to all executives who manage innovation projects.

In this summary, you will learn

  • Why you can no longer rely on a firm’s history when projecting its future;
  • How to interpret your company’s history, present and likely future through the lens of a holistic approach to change; and
  • How to gauge your creative progress with “innovation analytics.”

About the Authors

Magnus Penker is an authority on innovation and digitization. Peter Junermark, an acclaimed trainer, has worked with several leading global brands. Sten Jacobson is a management consultant. Together, they make up the Innovation 360 Group consulting firm.



The Fourth Industrial Revolution

As rapid, global forces drive ongoing change, a company’s past track record has little explanatory value in projecting its future. Today’s Fourth Industrial Revolution radically alters how business, society and culture function. Yet, this new paradigm offers vast opportunities to those who understand its fundamental nature: constant, evolving change.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category