The members of the Innovation 360 Group consulting firm, Magnus Penker, Peter Junermark and Sten Jacobson, analyzed more than 1,000 companies in more than 60 countries to build an extensive database on innovation. They examine their respondents’ insights on how – and why – innovation projects prosper or fail. They use charts, lists and illustrations to organize their discussion of the tools available to you for measuring and managing innovation. Their analysis of the nature of innovation may challenge the uninitiated, but their data and suggestions are clear. getAbstract recommends this thoughtful, research-based work to all executives who manage innovation projects.
In this summary, you will learn
- Why you can no longer rely on a firm’s history when projecting its future;
- How to interpret your company’s history, present and likely future through the lens of a holistic approach to change; and
- How to gauge your creative progress with “innovation analytics.”
About the Authors
Magnus Penker is an authority on innovation and digitization. Peter Junermark, an acclaimed trainer, has worked with several leading global brands. Sten Jacobson is a management consultant. Together, they make up the Innovation 360 Group consulting firm.
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