Summary of How to Get People to Do Stuff

Master the Art and Science of Persuasion and Motivation

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How to Get People to Do Stuff book summary
To persuade people, use scientifically proven insights from the psychology of motivation.

Rating

8 Overall

9 Applicability

7 Innovation

7 Style

Recommendation

Behaviorist Susan M. Weinschenk explains how to persuade others to “do stuff” you want done by using the findings of neuroscience and psychology to tap into seven basic human motivational drives: “the need to belong, habits, the power of stories, carrots and sticks, instincts, the desire for mastery,” and “tricks of the mind.” She cites scientific studies that affirm some aspects of the “folk wisdom” of motivation and overturn many others, triggering a revolution in behaviorism. Though Weinschenk skates over issues of potential manipulation, she packs smart insights into her punchy, unflinchingly practical book. getAbstract recommends her guidance to managers, marketers and leaders seeking straightforward, evidence-based strategies for influencing and persuading people.

In this summary, you will learn

  • Which “seven drives” motivate people
  • How to use the psychology of the seven drives to “get people to do stuff.”
 

Summary

Intrinsic Drives and Real Motivations
What drives people to act? What motivates your employees? If you knew, you would get more out of your interactions with them, and so would they, including deeper commitment, clearer communication and greater engagement. You would be able to get them...
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About the Author

Psychologist and behavioral scientist Susan M. Weinschenk, PhD, also wrote 100 Things Every Designer Needs to Know About People and Neuro Web Design: What Makes Them Click?


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    Matthew George 4 months ago
    very interesting , and will help with morning meetings , In my department.
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    Alan Phillips 6 months ago
    Very interesting read
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    Louvain McIntyre-Bain 7 months ago
    Really insightful read which can definitely be utilized in the workplace and everyday life
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    Carla Paniagua 7 months ago
    Really interesting to exercise in a large group of people as I work where diversity of full of opinions and life experiences as seniority...
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    Roberta Jones 7 months ago
    great content -
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    Karmjit Singh 8 months ago
    Useful information for non-managers as well. Looks like "Priming" and "Limiting opportunities for regret" mind tricks were applied on me in past.
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    Janice Nessel 1 year ago
    The need to belong is definitely a driver in most employees in the workforce. Allowing expression with openness to promote communications is a great way to begin a path of assistance to new employees.
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    Denver Simon 1 year ago
    I should try this in the workplace.
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    Sander Kevin L 1 year ago
    Looks like Pavloff's threory at work all over again.
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    Morrison Shawn Marie 1 year ago
    Meaningful information when we implement it.
  • Avatar
    Kimberly Wallace 1 year ago
    Good content and will help in having meaningful and effective conversations with staff and leaders

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