Summary of How to Get People to Do Stuff
How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation by Susan M. Weinschenk, PhD. Copyright © 2013, Pearson Education Inc. and New Riders.
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Behaviorist Susan M. Weinschenk explains how to persuade others to “do stuff” you want done by using the findings of neuroscience and psychology to tap into seven basic human motivational drives: “the need to belong, habits, the power of stories, carrots and sticks, instincts, the desire for mastery,” and “tricks of the mind.” She cites scientific studies that affirm some aspects of the “folk wisdom” of motivation and overturn many others, triggering a revolution in behaviorism. Though Weinschenk skates over issues of potential manipulation, she packs smart insights into her punchy, unflinchingly practical book. getAbstract recommends her guidance to managers, marketers and leaders seeking straightforward, evidence-based strategies for influencing and persuading people.
In this summary, you will learn
- Which “seven drives” motivate people and
- How to use the psychology of the seven drives to “get people to do stuff.”
About the Author
Psychologist and behavioral scientist Susan M. Weinschenk, PhD, also wrote 100 Things Every Designer Needs to Know About People and Neuro Web Design: What Makes Them Click?
Comment on this summary
1 year agoInteresting read. Helpful for both sales and marketing! I got a few takeaways for messaging.
2 years agovery interesting , and will help with morning meetings , In my department.
3 years agoThe need to belong is definitely a driver in most employees in the workforce. Allowing expression with openness to promote communications is a great way to begin a path of assistance to new employees.
3 years agoI should try this in the workplace.
3 years agoLooks like Pavloff's threory at work all over again.
3 years agoMeaningful information when we implement it.
3 years agoGood content and will help in having meaningful and effective conversations with staff and leaders
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