Summary of How

Why HOW We Do Anything Means Everything ... in Business (and in Life)

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How book summary
It used to be that what you did in business counted. Not anymore. Now it is how you do things that matters.


8 Overall

8 Applicability

7 Innovation

9 Style


Dov Seidman respects your intelligence. Instead of “10 tips for ethical behavior,” he provides a powerful new lens for seeing and assessing contemporary business ethics. Seidman, an erudite intellectual and practical philosopher, shows that in today’s transparent commercial environment, operating openly and morally is both honorable and economically necessary. Corporate achievement now depends far more on how you act than on what you do. With the proliferation of media outlets, the Internet, notably YouTube, and cable channels, everyone is watching. Seidman uses fascinating anecdotes, case studies and scientific research to prove that goal-driven companies must focus on openness, integrity, values and ethics. Do things right, you win; do them wrong, you lose and end up exposed on the Web. Now that businesses live under the microscope, “on glass...slides, flat as flat can be,” your company will be exposed if it cuts ethical corners. Seidman’s well-annotated book is peppered with learned references to brilliant thinkers from Aristotle to Kierkegaard. He deftly moves from sophisticated topics, such as brain functioning, neuroeconomics and language theory, to stories about pop diva Janet Jackson, Madam Walker’s Wonderful Hair Grower and Krazy George Henderson, madcap inventor of “the wave.” This makes the book a pure delight to read. getAbstract openly enjoyed this insightful, idealistic and practical argument for corporate transparency, collaboration, good conduct and altruism.

In this summary, you will learn

  • How to sustain a values-based vision in your firm;
  • Why business is now transparent;
  • Why the way your firm handles its affairs matters more than what those affairs are; and
  • Why rules are problematic.


Make Some Waves
Do you know where and when the first stadium wave began? A man with a “vision” invented it at a baseball game. In 1981, Krazy George Henderson was a professional cheerleader for the Oakland Athletics baseball team. During the team’s American League playoffs against the ...
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About the Author

Dov Seidman is founder, chairman and CEO of a corporate consulting firm that specializes in business ethics. He is a graduate of Harvard Law School, UCLA and Oxford University.

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