Summary of Humanize

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7 Overall

6 Applicability

8 Innovation

6 Style


Social media provide a venue for human behavior: creating, connecting, sharing and interacting. In the social digital world, companies’ hierarchical systems, opaque structures and rigid processes – business practices that have worked for the past century – can become organizational death traps. To thrive in the digital age, your firm should be attuned to the same human-based principles that fuel social media. As management consultant Jamie Notter and social media expert Maddie Grant explain, this requires overhauling your business’s culture, processes and behaviors to include the human qualities of being “open, trustworthy, generative and courageous.” The authors do a good job of explaining why this is important, but are less attentive to explaining how to achieve it. getAbstract recommends this book’s insights to managers seeking to understand how social media can help them shape tomorrow’s successful companies today.

In this summary, you will learn

  • How traditional business practices fall short in the new digital world,
  • How to apply “people-centric” principles to your organization to exploit social media to your best advantage and
  • How to “humanize” your company.

About the Authors

Jamie Notter heads the consulting division of Management Solutions Plus. Maddie Grant is a social media expert and strategist at SocialFish.



Social Media Insurgency
In less than 15 years, social media have become mainstream. As access to mobile networks continues to expand, social media will continue to accelerate. This revolution affects how people relate to one another and how business works.

The social media...

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