Summary of Innovation Excellence
Creating Market Success in the Energy and Natural Resources Sectors
What can Perrier and petrol teach you about innovation?
Stephan Scholtissek, the global managing director for growth and strategy in Accenture’s Global Resources Operating Group, understands how innovation works and why it matters. He communicates its importance firmly and clearly through an array of examples, drawing on firms as varied as BP and Perrier. He demonstrates innovation’s centrality to the energy and natural resources sector, though his arguments are applicable to all industries. And, his lucid case studies illustrate how innovation occurs but are, sadly, too brief; they speed past how people made pivotal discoveries and implemented new ideas. That aside, getAbstract recommends Scholtissek’s beautifully produced book to those interested in innovating more effectively or in tracing the impact of innovation.
In this summary, you will learn
- Why innovation matters,
- How certain well-known firms have innovated successfully and
- What principles govern productive innovation.
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