Summary of Innovation

Create an Idea Culture, Redefine Your Business, Grow Your Profits.

Adams Media, more...

Buy the book

Innovation book summary
With products appearing, changing and disappearing faster than ever, only the innovative will survive.


6 Overall

7 Applicability

4 Innovation

7 Style


“Innovation” is a hot buzzword that’s generated a lot of confusion. Early on, Tom Gorman emphasizes that he, for one, does not limit his definition of innovation to revolutionary change, nor to the fundamental transformation of a product. Instead, he defines innovation as any “product, service or process” that springs from a new idea. Innovation, he says, can be a matter of marketing or packaging. He has no new theories, nor even many new tips – but he provides a clear, extremely accessible introduction to the innovation process, demystifying it so you’ll feel almost irresistibly drawn to take part in it. With its definitions of key words and breakdown of complex realities into manageable stages and diagrams, Gorman’s book is a good beginner’s guide; and his integration of multiple models and all divisions of an organization may give even experienced innovators additional tools. getAbstract suggests that you stick this bright little manual into your back pocket, and get to work.

In this summary, you will learn

  • What innovation is
  • What the rules and models for innovation are
  • How to become innovative


What is Innovation?
Innovation is making something new based on a new idea. Simply coming up with the idea doesn’t qualify you as an innovator: You must use it to produce something in the real world. As you develop ideas, you move from an initial flash of possibility into something larger...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Tom Gorman has an M.B.A. from New York University, and has written or co-written more than 15 business books.

Comment on this summary

More on this topic

By the same author

Customers who read this summary also read

More by category