Creativity coach Lisa Bodell is the founder and CEO of Futurethink, an innovation consultancy. Over the years, she has developed a system for turning tired, risk-averse corporate cultures into inventive juggernauts in relatively short order. Bodell tells you to “kill your company” and do it now, before someone else does. She urges you to look at your organization through the eyes of a ruthless competitor. Find your weaknesses, imagine the future of your industry and figure out how you’ll get there. While some of the book’s exercises might seem corny, each one is simple, yields immediate insights and connects to an overall approach that is engaging enough to win the attention of busy leaders, even skeptical ones. getAbstract believes this book will help CEOs, executives and managers spark creative change from the top down or, as Bodell recommends, from the “middle out.”
In this summary, you will learn
- What factors prevent most organizations from being innovative,
- How to remove obstacles to innovation and
- How your organization can launch an “innovation revolution.”
About the Author
Lisa Bodell is the founder and CEO of Futurethink, an innovation-training consultancy.
Comment on this summary
4 years agoLisa is talking about stepping out of the mundane status quo business environment, taking a peek at it from outside, comprehending and then analyzing what is hurting the business and then to get a plan in order to go fix it.