Bob Prosen dispenses with management theories and nostrums, and focuses closely on the practical facts of business life. In a blunt, concise style, he addresses five subject areas: leadership, sales, operations, finance and customers. Most of what he says has been said before, however, he provides a solid and straightforward handbook to remind managers of what is essential and what is not. Each chapter provides a list of action steps and a summary of "very important lessons" that getAbstract thinks busy business readers will find convenient and helpful.
In this summary, you will learn
- How to achieve the five fundamental qualities of outstanding companies: great leadership, good sales, smooth operations, loyal customers and profitable finances;
- How to shun five bad business habits; and
- How to execute your plans and measure your results.
About the Author
Bob Prosen is president and CEO of a business development center. He has served as senior vice president, vice president and managing partner at three major corporations.