Summary of Leader's Guide to Storytelling

Mastering the Art and Discipline of Business Narrative

Jossey-Bass, more...

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Leader's Guide to Storytelling book summary
Leave charts and graphs behind; wow your audience and achieve your business goals via the updated art of storytelling.


7 Overall

8 Applicability

6 Innovation

7 Style


Stephen Denning has written a carefully reasoned, thought-provoking study of the use of storytelling as a powerful tool for leadership and innovation. He challenges traditional business approaches to management and persuasion, such as relying on analytic thinking, and facts and figures to convince an audience. Instead, Denning says, you can use well-scripted, well-constructed stories to achieve all your leadership goals, both inside and outside of your company. He carefully explains how to tell purposeful stories, and he even provides useful templates at the end of each chapter. The book is much too in-depth to be a handy "how to" manual; in fact, it is more of an enjoyable intellectual exercise because Denning weaves practical instruction within pages of theory. getAbstract recommends this book to leaders who want to extend their persuasive powers by learning to tell purposeful, impassioned stories.

In this summary, you will learn

  • How stories motivate, persuade and capture the imagination better than facts and figures;
  • How to construct a business narrative;
  • How to use different types of stories to achieve specific results; and
  • Why storytelling supports innovation and interactive management.


Why Tell a Story?
Most people believe that businesses operate on a foundation of facts, figures and analysis. Yet, even the simplest narrative can spark the imagination and galvanize people into action better than dry data alone. That makes storytelling a tool leaders can use to transform...
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About the Author

Stephen Denning also wrote The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations, and Squirrel Inc.: A Fable of Leadership Through Storytelling. He is a knowledge-management consultant with international clients including major corporations and the U.S. Army.

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