Summary of Leadership in Focus

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Leadership in Focus book summary
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Rating

7 Overall

8 Applicability

7 Innovation

7 Style

Recommendation

Today’s world is digital, and its preferred method of communication is video. If you treat your corporate video as tangential by producing puff pieces or slick sales films, you’re wasting crucial opportunities. Savvy leaders understand the importance of using video to forge connections with stakeholders – or, as veteran director Vern Oakley calls them, your “tribe.” Oakley doesn’t delve deeply into filmmaking itself. Instead, he focuses on how leaders can improve their video performances. getAbstract recommends his advice to executives who are endeavoring to be at ease, persuasive and authentic on film.

In this summary, you will learn

  • How using video correctly can make you a more effective leader,
  • How to master the fundamentals of delivering a superior on-camera performance, and
  • How video can help you connect with and inspire an audience.
 

About the Author

Founder, CEO and creative director of Tribe Pictures, Vern Oakley has produced corporate videos for many Fortune 500 companies, organizations and universities.

 

Summary

A Powerful Medium
Many companies produce short videos for their websites, their intranet or YouTube so they can communicate about their work. Their corporate leader reads from a teleprompter, sharing announcements about, for instance, an upcoming merger, a new marketing program or the ...

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