Summary of Masters of Disaster
Copyright 2012 © Christopher Lehane, Mark Fabiani and Bill Guttentag
Reproduced with permission of Palgrave Macmillan
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CEOs show their true mettle in times of high-profile crisis – when damage control makes the difference between an organization’s failure or survival. A scandal that generates bad publicity can be equally dangerous. Crisis communications consultants Christopher Lehane and Mark Fabiani, working with award-winning writer Bill Guttentag, spell out the best tactics to use when one wrong move in how you or your company communicate about a scandal or failure could cause irreparable damage. Lehane and Fabiani, who planned and implemented former President Bill Clinton’s damage-control strategy during the Monica Lewinsky scandal, know how to cope with crisis. getAbstract recommends their counsel to all who could – on some really bad day – need to act quickly to save their company’s and their own reputation and credibility.
In this summary, you will learn
- Why crises and scandals have become hot news,
- What the “10 commandments of damage control” tell you about corporate communications in a crisis, and
- How to apply them to protect your and your organization’s reputation and credibility.
About the Authors
Christopher Lehane and Mark Fabiani are partners in Fabiani & Lehane, a communications firm that counsels corporate, entertainment, political and professional sports clients. Bill Guttentag is an Oscar-winning feature film and documentary writer-producer-director.
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