Summary of Masters of Disaster
Copyright 2012 © Christopher Lehane, Mark Fabiani and Bill Guttentag
Reproduced with permission of Palgrave Macmillan
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
CEOs show their true mettle in times of high-profile crisis – when damage control makes the difference between an organization’s failure or survival. A scandal that generates bad publicity can be equally dangerous. Crisis communications consultants Christopher Lehane and Mark Fabiani, working with award-winning writer Bill Guttentag, spell out the best tactics to use when one wrong move in how you or your company communicate about a scandal or failure could cause irreparable damage. Lehane and Fabiani, who planned and implemented former President Bill Clinton’s damage-control strategy during the Monica Lewinsky scandal, know how to cope with crisis. getAbstract recommends their counsel to all who could – on some really bad day – need to act quickly to save their company’s and their own reputation and credibility.
In this summary, you will learn
- Why crises and scandals have become hot news,
- What the “10 commandments of damage control” tell you about corporate communications in a crisis, and
- How to apply them to protect your and your organization’s reputation and credibility.
About the Authors
Christopher Lehane and Mark Fabiani are partners in Fabiani & Lehane, a communications firm that counsels corporate, entertainment, political and professional sports clients. Bill Guttentag is an Oscar-winning feature film and documentary writer-producer-director.